Mercedes Erra

Professional Expert - France - Ile-de-France - Paris

Biography

Mercedes Erra is the founder of BETC, France's leading advertising agency, executive president of Havas Worldwide and chair of the Board of Directors of the Museum of the History of Immigration. Consulted on issues of consumer knowledge and brand strategies, she is also involved in numerous causes in favor of women, youth and human rights.

Publications

  • Erra M.

    Le temps de la marque corporate est venu

    Politique internationale, Mars 2014

Media appearances