Sylvie Borau

Research Expert - France - Occitanie - Toulouse

Gender Marketing Feminism Artificial intelligence Sexism Women Beauty Publicity Gender marketing Gender equality Inequality Gender stereotypes Stereotypes Ecofeminism Ecology Diversity Robots Chatbots Voice assistants

Role

Associate professor

Organization

TBS (École supérieure de commerce de Toulouse)

City of the organization

Toulouse

Spoken languages

English

French

Pro Contact

s.borau@tbs-education.fr

Private Contact

email@example.com

01 23 45 67 89

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Social Media

Modification Date

22 February 2022

Biography

Sylvie Borau is professor of marketing at TBS Business School (doctor in management), where she teaches consumer behavior and ethical marketing. Her research topics focus on women in advertising, gender marketing and gender artificial intelligence (chatbots, virtual assistants). She has published articles in several academic journals. Before her academic career, she worked in research institutes in Paris and Toronto (TNS, IFOP, IPSOS).

Videos

TBS Inspiring Researchers – Sylvie BORAU

TBS Inspiring Researchers – Sylvie BORAU

5 November 2019

Publications

Media appearances