Yolande Piris

Research Expert - France - Bretagne - Vannes

Biography

A university professor in management sciences, her research and teaching work mainly focuses on distribution, merchandising , category management and customer relations. She is also in charge of the "Gender equality and fight against all forms of discrimination" mission.

Publications

  • Piris Y., Gay A-C.

    Consumer satisfaction and NLP

    Journal of Business Research
  • Piris Y.

    ECR Passer du consommateur au citizen

    Revue Française de Gestion
  • Piris Y., Guibert N.

    Digital assortment perception

    International Journal of retailing and distribution management